Monday, April 20, 2009

fine art reproductions

In recent weeks, I was approached by a potential corporate client that is interested in my work. Unfortunately, they do not have a budget to purchase original works for their offices and have asked if I have or would consider having reproductions done of my work. For some, this may seem like a no brainer; and for others, Giclée prints are out of the question.

As an artist and former gallery owner, I’ve maintained a mantra, “always buy original art.” Art is my livelihood and I worry that doing reproductions of my work may diminish my reputation and the value of my originals. However, as a small business owner—yes, artists are small business owners—trying to make ends meet in this economic climate, I understand the importance in meeting the wants and needs of my existing clientele as well as the need to branch out to other markets. Moreover, I understand the need to produce works in varying sizes so that I am hitting a variety of price points.

In doing reproductions, I will be reaching out to different markets. There is a market for fine art reproductions. In fact, I know a couple who are financially able to purchase original art but claim that by collecting reproductions their collection is extensive and diverse allowing them to rotate pieces and not feel too bad about getting rid of something if it no longer holds their interest. Included in this group of collectors are those art lovers with limited discretionary income. Buying fine art reproductions allows them to live with works with which they relate that fits within their budget.

So, now that I’ve justified why I should have some reproductions done, can I overcome my negativity and reach out to a broader market? I think so.

There is an interesting article by artist Mamata B. Herland titled, The Impact of Giclée: A shift towards digital print in future art on Lux Art & Design's website.

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